Here are a few tips on how to search engine optimize your website:
- Set unique and describing Title-tags for your pages, the text that appears at the top left of your browser window. The title-tag is one of the most important factors for search engines and should include the company name and preferably a describing phrase on the page in question (ex. Color Palace: Professional equipment for painting, washing, plastering and wallpapering). A good guideline for the length of a title is up to 10-12 words. Also note that the page title serves two purposes – first, it should contain the keywords your customers are looking for, to get you high up in the search results list, and written to attract customer clicks.
The "Title-tag" can be found below the "SEO" tab for the page setting of a page, in TYPO3.
- Apply unique descriptions and keywords as metadata on each page (yes, this is a bit difficult, but definitely worth it).
The "Description" can be found below the Metadata tab for the page setting of a page, in TYPO3. This should describe the page content in about 155 characters. Make sure to use important words connected to the page content.
Keywords aren't included in the indexing Google does of a page, any more. But if you do add them, remember not to have too many keywords on a page, 5-15 is usually about right. If you have too many you can even get worse rankings than without keywords. The keywords can also be found below the "Metadata" tab in TYPO3.
- Work with your headers. They must be formatted with the classic HTML tags - H1, H2, H3, etc. H1 is the most important, but remember that there should only be one type H1 per page. In TYPO3 the header types will be listed as H1, H2 etc, or as Heading 1, Heading 2 etc.
- Get links. Try to get your suppliers, resellers and partners to link to your page. The more relevant sites that link to your page, the more relevant it is to Google.
- Update your website often. If nothing ever happens on the website, Google will eventually stop indexing it. Even the ordinary visitor will get tired and stop to visit you if the page never changes. So try to update the start page once a week, to get and keep your ranking.
The image below specifies how the "Title-tag" (1) and the "Description" (2) is displayed on a search on Google.