In the 'General' tab you can see that the content element type 'Image, Text and Link' is selected (1).
The element uses the regular header field (2) and a text field (3), which is a plain text field, and it is not possible to format this text with row breaks, linked text or any type of text transformation. Below the text field you can find the link field, where you can insert the link target (4). (1.2.2)